Genevieve Rivera is the executive director of the American Society for the Positive Care of Children. American SPCC aims to prevent child abuse by empowering parents, guardians, teachers and caregivers with the tools, resources, knowledge, and positive parenting support to break generational trauma and build brighter futures for our youth.

As a mom, Genevieve understands the challenges that new parents face. She believes that understanding, educating, and raising awareness of how adults play a role in child development is the first step in ending the epidemic of child abuse in America. Through in-depth volunteer work and nonprofit management, she has witnessed firsthand how families and caregivers can build stronger bonds and break patterns of generational trauma when appropriate resources and support systems are in place.

Genevieve is committed to advancing American SPCC’s mission and empowering communities to see that change is possible and that we all have a role to play. Genevieve is Brain Story certified and holds a degree in marketing and media communications.